Experimental Short No. 2

Pink Pixel Productions Personal Project

Experimental Short No. 2

This short video was originally conceived in 2006 to capture a simple idea that brings clarity, humor and poignancy to the expression of creativity.

From drawing board to Mac, storyboard sketches to motion tests, character development, modeling and environment to final rendered animation, this is a project that has spanned close to nine years.

The final rendering you see here envisions the understated joy and power of one of creativity’s core tools, a tool common to all creatives wishing to give flight to their ideas.

Many thanks go to those who believed in the idea and kept it alive through their encouragement. And a special acknowledgment goes to those who lent their talents to this endeavor: Drew, Marco, Brian, Bill and John, each of whom is gifted in his own unique way.

Enjoy. Share. Create.

Visual Seduction

Pharmaceutical Healthcare Communications

Healthcare Professional (HCP) Concept Realization

Healthcare professional advertising is the product of idea generation, conceptual thinking and visualization filtered through the lens of client medical regulatory standards and the FDA guidelines and regulations. The challenge is to push creative thinking to the limits permitted by these regulations to create a narrative that is compelling, differentiating, strategic and original.

The Fusion of Art and Copy

There is a sense of poetry when art and copy work as one to bring a concept to life as a fully realized visualization with intelligence, expression and clarity. Words and pictures together communicate information and emotion in a way that enhances the audience's understanding of and response to what they are seeing.

Face Value

Pharmaceutical Healthcare Communications

Putting a face on Healthcare Advertising

We’re in the business of curing people, and how we portray them is as important as the products we sell them. Like a brand, patients need to convey a sense of what’s real, what’s honest, and what’s emotionally relevant. Our lens: capturing personalities that are believable and presented in an original and compelling way that is both distinguished and approachable. Patients used in advertising can be the storytellers of the brand. The challenge is to present these patients as real people, in a memorable way that connects with the HCP audience.

Getting Real

In this depiction, sometimes what is not shown can be more telling than what is. With the overload of clichéd cookie cutter stock patient photography in this industry, it is refreshing to break through the clutter with people that are truly ‘people’.

Visual Persuasion

Pharmaceutical Healthcare Communications

HCV Disease Awareness Campaign Case Study

A case study for the development of an HCV unbranded disease awareness advertising campaign for healthcare professionals. This case study is a brief overview; from the Creative Brief highlights through the final execution. The study compresses six months of work into twenty slides that share the conception, the market research testing, the tactical design execution with layout options and potential campaign extensions.

The Brief, the Execution and the Results

The above presentation is a preview of this initiative. The accompanying download presents an indepth overview on the development of this campaign that persuades HCPs to initiate and to continue a dialogue with their HCV patients.

Data Visualization

Pharmaceutical Healthcare Communications

HCP Data Visualization

Communicate, inform and engage. The intellectual shorthand of data visualization can make the abstract and complex clear, elegant and understandable.

The Synthesis of Art, Science and Data

When science, data and design come together in graphic communications, the ensuing balance between form and function tells a visual story that can be emotional and still communicate the information in a manner that enhances the viewer's comprehension.

IDentity

Pharmaceutical Healthcare Communications

HCP IDentity

A logo is the visual key to recognition that serves as a fingerprint to convey the culture, behavior and values of a company, product, program or person. As such, it is the visual expression that articulates, in a simple form, the promise that a company, product, program or person makes to its customers.

Logos are visual icons, signs, figures, or characters, which can be literal, figurative or symbolic. In its most basic meaning the logo refers to any visual mark employed for visual identification.

Logotype

A logotype can be defined as a unique visual style applied to words, letterforms or names through the modification of existing typefaces. Or a unique style can be created through the design of entirely original logotypes by means of hand lettering, computer manipulation or calligraphy.

Graphic identity is the emotional connection – as well as the vision. To view the full identity presentation, download the PDF and enjoy a collection of ‘swoosh-free’ logos designed primarily for the pharmaceutical industry; including products, programs, services and agencies, as well as additional work developed for non-healthcare clients.

Inform and Inspire

Jeff Pienkos: Pink Pixel Productions
Visualization, design and creative conceptualization.

With more than 35 years of experience in the healthcare advertising arena, Jeff still considers himself a maverick. He is recognized by clients and colleagues alike as a collaborative conceptual and brand focused thinker; never content with the status quo. Jeff currently collaborates with a creative team that embraces his personal passion for the fusion of Art, Copy and Strategy and the exploration of all forms of multichannel marketing within the personal and non-personal space.

He has been integral to the launch of various billion-dollar brands, as well as the refreshment of mainstay campaigns and the extension of domestic brands into the global marketplace. Jeff was an early adapter and innovator in CLM Tablet-PC DSA and IVA, and helped Merck facilitate their enterprise-wide transition from a paper-based selling model to digital promotion.

This nanosite captures the spirit, passion and experience Jeff has in regard to digital animation and storytelling. He is currently embracing brand and identity assignments, campaign development, business-to-business collateral, personal and non-personal promotions, microsites, iPad deployment, and YouTube channel opportunities for clients.

His work as a graphic designer has been awarded and included in every major design publication including, Communication Arts, Print’s Regional Design Annuals, The New York Art Directors Club Annual, American Institute of Graphic Design (AIGA), The Type Director's Club Annuals, The Society of Illustrators, The Los Angeles Art Directors Club and Graphis.

Connect right now: jeff.pienkos@gmail.com